It's not what you know, it's what you DO!

“Taking action on what you know puts you ahead of the majority of your peers.  Many know how to attract publicity, for instance, but just let that knowledge sit. 

When you not only take action, but do it well, you'll find yourself way, way ahead of colleagues.

Ignoring all the usual excuses may be the most powerful step you take!”

This excerpt from a recent newsletter by Marcia Yudkin, a Marketing Consultant, really resonates with me. I am convinced that much of what people know goes to waste because they do not use their knowledge wisely.

When I teach groups of design professionals, I make sure that I provide easily implementable tools so that the likelihood of them doing something good for themselves increases. I also believe that we need to present ideas and plans to people in a manner that does not appear overwhelming, but that progresses in a logical manner, however detailed and lengthy, that ends with a specific goal in mind. This is true in the interior design industry and every other.

While “God is in the details”, the “road to hell is paved with good intention”. You know where you want to go, so start using