WHY ARE YOU FORCED TO CHANGE HOW YOU CHARGE?

The topic of pricing, as we all know, is highly challenging, controversial, and confusing. And if it weren’t hard enough, I’ve noticed another challenge, that’s more of an undercurrent, making the issue even more frustrating.

What is interlaced through designers’ often hap-hazard efforts and panicked attempts to adjust their pricing, is the internal rejection that it is even necessary.

Designers feel that things are changing around them. They see the bank account not growing. They hear the buzz about modern pricing strategies. But, deep inside, they really have not come to terms that it’s for them, it’s for real, it’s here to stay, and they must change to survive.

I’m here to tell you that it’s for you, it’s for real, it’s here to stay, and you must change to survive.

Why?

Here are just a few reasons:

1. There has been a real generational shift in how we value things. We no longer make purchases for their life-time value, as our grandparents did, or even as we once did. Now, we are looking for faster, more updated, and more relevant – even at the expense of long-lasting.

2. Inspired and propagated by TV, design is supposedly cheap and quick. We know it’s not true. What matters, though, is what our customer know, think, and perceive.

3. Internet and social media – do I need to say more?

If you want to know how to navigate in the new economy, determine your best pricing strategy, and charge what you’re worth, you must check out the virtual event Business of Design: Smart Pricing Strategies in the New Economy – a tele-panel of select guest experts sharing their tips on how to get paid what you deserve. http://www.kickstartcart.com/app/?Clk=4012459